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Quota Crusher™ Podcast

Selling Tips and Strategies from Industry Leaders and Innovators

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Season 3 Episode 12

How Video Marketing Can Help Engage The Buyer And Boost Sales

What makes a great video? How do you keep viewers engaged and help your sales team stand out from the crowd? Today we find out from the expert Tyler Lessard, Marketing Executive with a passion for creative story-telling and data-driven marketing.

The purpose of video in marketing and sales has changed dramatically.  Video isn't just an advertising tool, a social media tool, or something we spend money on to make a nice explainer for our website. The real power is the ability to create it, to deliver our message, to clearly explain what it is that we do, to introduce people in our organization, and let people self learn. 

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Get to Know The Host, Mary Grothe

Mary Grothe is a former #1 MidMarket B2B Sales Rep who after selling millions in revenue and breaking multiple records, formed House of Revenue™, a Denver-based firm of fractional Revenue Leaders who serve companies nationwide by profitably rebuilding their marketing, sales, and customer success departments by getting to the root of their revenue problems, rebuilding infrastructure, developing talent, implementing RevOps, and holistically scaling their revenue.

 

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Get to Know Guest, Tyler Lessard

Tyler is a marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional customer experiences. As VP of Marketing at Vidyard, he’s spent 6+ years immersed in the world of online video and video selling, helping to define and share best practices for businesses of all shapes and sizes. He’s a frequent speaker and author on topics spanning video marketing, content marketing, B2B sales, and account-based marketing, and is the host of the Creating Connections podcast and Video in Focus show.